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Unsolicited emails - the rules

Want to email your target market? There's a few rules you must stick to!

We all hate getting spam.

Sometimes it's a great idea to email a bunch of people, giving them information about a product or service you've got that you think they'd love.

There's a heap of legal stuff you need to comply with before clicking send on that email, however.

You must have permission

Often, when you buy something online, you'll see a message like this:
Thanks Air New Zealand for the above image.

You can see that Air New Zealand are gathering permission to send their target market (in this case it's customers who have purchased tickets) marketing material and other helpful things. They must get this box ticked before they can send that email information, and so must you.

Offer an unsubscribe opportunity

Somewhere in your email, you need to give the reader a chance to unsubscribe. Often, that is in little tiny writing down the bottom of the page:
Thanks to Meetup.com for the above image.

This unsubscribe feature must also actually work! Campaign manager tools like Mailchimp offer this feature by default.

You also need to be honest about who you are and why you're contacting them

Isn't that the point of the email in the first place?

Even that Nigerian prince who always seems to get himself into a situation where he needs your help tells you who he is! By the way, that prince is a spammy scam, click here for a list of other potential scams.

The Department of Internal Affairs has information sheets available

And you can download the anti spam one here and an info sheet for businesses here.

They also came up with this really simple phrase to remember when you're thinking about sending commercial emails:

Think about what you and your business wants to get out of this, first

By perfectly crafting and tailoring your message you'll reduce the risk of it getting deleted without being read.

~ Bronnie
Spam image from http://cheshireimpact.com/PardotBloggerGirl/email-management-part-1-avoiding-spam-filters/