1: It’s a channel, not magic
Twitter is a communications channel. It needs to fit your audience and your brand image, most fundamentally if your customers are not on Twitter don’t waste your time there. If your customers are on Twitter then you should be too.
New Zealand doesn’t have a huge Twitter population, and many of those who use the platform are businesses and ‘personalities’. There is a market there, you just need to identify if it’s yours.
2: Consider your Twitter handle
If you are using a business account, try to keep the Twitter handle as close to the business name as possible so you are easy to find and tag. As with all branding – consistency is important. If people can’t find you they can’t engage with you.
3: Make lists
Lists are a great feature on Twitter. Your main feed may be way too much to keep track of, so pop 10 or so of your most important tweeters in a list you can keep track of them more easily. You should create lists of subjects that impact your business, and probably one for people who follow you too so you can keep up with what your followers are talking about.
4: This is your public face
The internet keeps everything. Your Twitter account is a part of your brand forever, so keep in mind that everything you say will reflect on that brand. If the Twitter account is a business account then there is even more reason to consider what you say from every angle.
Using pictures can be a good way to help convey tone and show your audience what you’re about.
5: Be realistic
Twitter, like all good things, takes time. Don’t commit to sending ten tweets per day when that means they will be ten low-quality tweets. Create a plan with goals you can meet and stick to it.